When you experience Luculus®‘s unique space with friends or family, you feel its free atmosphere. Luculus®‘s logo design was inspired by freedom and the unique flavors of its ice creams. Luculus® has strengthened its identity and now speaks to its guests with a more modern and determined side.
the line of the smile and the sweet experience
the sweet side of freedom
Corporate Identity Design
Learn the story of luculus
The logo for Luculus® was inspired by ice cream balls. We have taken care to reflect the environment where customers experience freedom and a friendly atmosphere. Luculus® has been in service since 1954. Drawing strength from its history, we reflected the color of Luculus® flavors to show its sweet ambiance.
Tap to enlarge the image
designed logo concepts
Tap to enlarge the image
Husen Celik's comment.
Watch founder Husen Celik comment on the performance of our work for Luculus®.